Where it began

I still remember the moment I first got my hands on a computer. It was the eighties, and my very first machine was a Commodore 64. Like many others at the time, I was initially drawn to it by the games; it was hard not to be fascinated by the magic that seemed to come to life on the screen. But it didn't take long before curiosity pulled me in even further.

I started learning BASIC, typing in lines of code from magazines and experimenting to see what would happen. Soon after, I ventured into machine language, trying to understand what was really going on under the hood of the C64. It marked the beginning of a lifelong fascination with how computer technology works.

Connecting before the internet

At some point, I expanded my setup with a 75/1200 baud modem, the Telcom 1200. Through that modem, I discovered Bulletin Board Systems (BBS). These were early online communities where you could upload and download software, read news, and exchange messages with others. Downloading games was especially popular, but for me, it was more than that, it was a glimpse into a connected world. Looking back, those BBS experiences were my personal introduction to what would later become the internet.

Discovering the web

Years later, in the mid-nineties, while studying Commercial Economics, I encountered the internet for the first time. I was immediately intrigued, not just by the technology itself, but by the possibilities it created. Websites were still new, and I became fascinated by their technical aspects and potential as a platform for communication and business.

My first real opportunity came in the late nineties, when I was involved in building a website from a marketing perspective, something that was still in its infancy at the time. It focused on bringing people together, and made me realize the potential of the web as a platform for connection, communication, and growth.

Where marketing meets technology

From there, my career evolved into the world of media agencies, just as internet advertising began to take off. Working with leading platforms, publishers, and advertisers during this period of rapid growth, I developed a strong interest in the technical side of measuring, delivering, and optimizing digital advertising.

Over time, my focus shifted toward SEO, web performance, and accessibility. Today, I help organizations build and optimize their own digital platforms, making them fast, discoverable, and inclusive.